QCD has provided the theoretical ground for the two leading classes of dark matter candidates:
WIMPS and axions. However, both have remained elusive to direct detections. In this talk, I will show that QCD can inspire us further on the quest for dark matter. I will discuss the theoretical resemblance between gravity and QCD, as well as phenomenological similarities between dark matter and hadronic physics. These parallels suggest that gravity's self-interaction may play an important role in dark matter phenomenology. I will then discuss experimental supports for this new approach.